Direct marketing is a direct manufacture to consumer marketing. There are two main characteristics which MAKE it DIFFER from other types of marketing. The first is that it send its messages directly to consumers without the use of intermediate channel. This includes commercial communication [direct mail, e-mail, telemarketing, Door to door] with consumers. The second is that it is focused on driving purchases that can be related to a specific "call-to-action."
Examples: INSURANCE PRODUCTS
: WATER FILTERS ( AQUA , HUL)
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