what are formats of retail?

Retail formats are of different types can be expalined as:

1. Ownership format
a. Single'
b. Multi/chain
c. Frnanchise

2. store formats
a. Convinience
b. Store market
c. Super market
d. Hyper market E.
e. Speciality
f. Departmental store

3. non store formats
a. mail
b. Vending
c. Direct sale
d. Tele marketing
e. Online

How to attract the customer for insurance products?

1. INSURANCE SECTOR IS one of the world largest sector in WORLD and in countries like US and uk BUT IN INDIA THE GROWTH IS VERY SLOW. The customers are not buying the insurance products there may be many reasons for this behavior.
   The reasons may:
   THE PRODUCTS AWARE NESS ARE NOT THERE IN CUSTOMERS.
   AFTER SALE SERVICE IS VERY NOT GOOD.
   THE CUSTOMER ARE NOT ASKED FOR SUPPORT AFTER THE SALE OF THE PRODUCT.
   PEOPLE THINK THAT IT IS NOT IMPORTANT FOR THEM AND IT IS FORCED ON THEM.
   
   HOW THE INSURANCE MARKET CAN BE IMPROVED IN INDIA
   AWARENESS OF THE PRODUCT
   FIRST most important work should be to spread the awareness among the customer and the janta. it should be done at mass and it should be done by the cooperation of all the insurance companies. The promotion should not aim selling but it should creat the need of the insurance product in the mind of customers. first people should know why to buy this product and how can it provide beneifit to them.
   AFTER SALE APPROACH
   The customer should be approach even after purchasing the product so the customer can be delighted by after sales service . it is found that afte sale services are not upto the standard in case of insurance products. the customer get difficulties in enquiries and their settlements. the most of the companies hung their customer for long time that cause that the customers loose any hope of getting money baCK.
   SETTLEMENTS PROCEDURES
   THE settlement proceures should be simple to follow, less timing consuming and customised. it will make him ready to buy the product next time.
   RELATIONSHIPS
   THE customer -seller relationships is very important to keep, it should be fair, long lasting and postive in nature So that customer can be targeted again and again.

MEANING OF RETAILING

RETAIL is the french word with meaning of " break a bulk" . It is the last distribution channel in product distribution channel. HERE products are displayed to attaract costomers and consumers directly for consumption.
Examples of retailING:
SMALL SHOPS: Kirana stores, grossory stores and baniya stores
AND BIGSHOPS: big companies stores:
examples of big stores: reliance fresh, MORE, subiksha, sabaka bazar, 6ten, spianch, spencer etc

POINT OF SALES DISPLAY

THIS CAN BE DEFINED AS THE TYPE of promotion of the new products, discounted products, seasonal and festives products which are kept near counter.
examples : toys, magszines, gifts, posters etc

what is direct marketing ?

Direct marketing is a direct manufacture to consumer marketing. There are two main characteristics which MAKE it DIFFER from other types of marketing. The first is that it send its messages directly to consumers without the use of intermediate channel. This includes commercial communication [direct mail, e-mail, telemarketing, Door to door] with consumers. The second is that it is focused on driving purchases that can be related to a specific "call-to-action."
Examples: INSURANCE PRODUCTS
: WATER FILTERS ( AQUA , HUL)

Steps in personal selling ......

Steps are:
1. Prospecting
2. Preapproach
3. Approach
4. Presentation of the product
5. Sales deal
6. Closing

WHAT IS PERSONAL SELLING?

PERSONAL SELLING:
WHEN A HUMAN touch (PERSON) is involved in selling the product to buyer the selling is called personal.
for examples:
1.A insurance product
2.Door to door selling

What are different type of marketing (DISTRIBUTION) channels.

There are two types of marketing channels:
1. direct level channel
2. indirect level channel
direct level channel : where there is direct contact between producer and consumer.
indirect level channel: where there are intermediaries between producer and consumers like whole sellers and retailers.
THE OTHER INTERMEDIARIES
are:
Dealer
Distributor
Agent
Broker

what is TERITORIES ?

TERITORY IS the geographical area selected by top managment of sales department on the basis of age-group, income, like and dislike, sex, market poterntial, econmic condition, sales potential and existine industries.
A TERITORY MANAGER IS RESPONSIBLE FOR THE SINGLE TERITORY AND TO MANAGE THE SAKES FORCE.