How to attract the customer for insurance products?

1. INSURANCE SECTOR IS one of the world largest sector in WORLD and in countries like US and uk BUT IN INDIA THE GROWTH IS VERY SLOW. The customers are not buying the insurance products there may be many reasons for this behavior.
   The reasons may:
   THE PRODUCTS AWARE NESS ARE NOT THERE IN CUSTOMERS.
   AFTER SALE SERVICE IS VERY NOT GOOD.
   THE CUSTOMER ARE NOT ASKED FOR SUPPORT AFTER THE SALE OF THE PRODUCT.
   PEOPLE THINK THAT IT IS NOT IMPORTANT FOR THEM AND IT IS FORCED ON THEM.
   
   HOW THE INSURANCE MARKET CAN BE IMPROVED IN INDIA
   AWARENESS OF THE PRODUCT
   FIRST most important work should be to spread the awareness among the customer and the janta. it should be done at mass and it should be done by the cooperation of all the insurance companies. The promotion should not aim selling but it should creat the need of the insurance product in the mind of customers. first people should know why to buy this product and how can it provide beneifit to them.
   AFTER SALE APPROACH
   The customer should be approach even after purchasing the product so the customer can be delighted by after sales service . it is found that afte sale services are not upto the standard in case of insurance products. the customer get difficulties in enquiries and their settlements. the most of the companies hung their customer for long time that cause that the customers loose any hope of getting money baCK.
   SETTLEMENTS PROCEDURES
   THE settlement proceures should be simple to follow, less timing consuming and customised. it will make him ready to buy the product next time.
   RELATIONSHIPS
   THE customer -seller relationships is very important to keep, it should be fair, long lasting and postive in nature So that customer can be targeted again and again.